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What is Featured section?

A profile module for pinning posts, links, media, and newsletters above Experience. It is prime real estate for proof and conversion.

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Part of Experience & Featured

  • Featured section: know the definition before you optimize around it.
  • It is prime real estate for proof and conversion.
  • Pin Featured items that prove your claims (case study, post, portfolio, PDF).
  • Treat LinkedIn like a professional neighborhood, not a billboard.

Definition of Featured section

A profile module for pinning posts, links, media, and newsletters above Experience.

Why it matters on LinkedIn

It is prime real estate for proof and conversion.

How to apply it this week

Use Featured section as a lens for one concrete improvement: profile copy, a post, a comment habit, or an outreach tweak. Measure whether clarity or replies improve afterward.

Steps

  1. 1. Add proof, not fluff

    Swap vague claims for metrics, named outcomes, artifacts, or recommendations that sound specific.

  2. 2. Diagnose the first screen

    Open your profile in a private window. In three seconds, can a stranger tell who you help and why you are credible?

  3. 3. Install a weekly habit

    Pick a sustainable cadence: comments, light posting, and a handful of personalized invites.

  4. 4. Fix the conversion path

    Align headline, About CTA, and Featured so the next step is obvious: message, book, download, or follow.

FAQ

How do I improve LinkedIn reply rates?

Personalize one real detail, keep the ask small, lead with relevance, and follow up respectfully — not endlessly.

How often should I post on LinkedIn?

Consistency beats volume. One strong post per week plus daily thoughtful comments often outperforms daily empty posts.

How long should a LinkedIn About section be?

Long enough to tell a clear story with proof and a CTA — usually a few short paragraphs. Skimmability beats maximum character count.

When your profile and habits are clear, Lynkin helps you run paced LinkedIn outreach from campaigns and lists — via a Chrome companion on your live tab, without giving LinkedIn your password to the cloud.

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